Inspired by my previous competitor comparison between Glovo and Deliveroo products, I wanted to delve deeper into the overarching pain point I found across both products: deciding on restaurant to order take-away from. I set out to answer the HMW I ended on in my previous post:

How might we make the restaurant decision the most fun and stress free part of the user journey?

Photo by HalGatewood.com on Unsplash

The best way…

As an avid fan of delicious-food-being-delivered-to-your-doorstep, this competitive analysis was a real treat to undertake. Also, with the covid pandemic still looming, food delivery services are taking a large part of our disposable income (or is it just me?), so this industry seemed a natural choice for scrutiny.

First things…

As you are all aware, the COVID-19 pandemic has impacted how and where we live our lives. For most people this has meant limiting ourselves to a life within our own 4 walls: from work, to school, to our hobbies and social activities. …

As an anthropology student you learn about the presumed dangers of “going native” during historical ethnographic research carried out by Cook or Gertz. The idea of “going native” refers to the losing of your apparent ‘objectivity’ as a researcher and outsider to the culture, by over-empathising with participants and becoming…

Geraldine Wastell

I am a research & marketing professional with a passion for understanding the human story behind the data.

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