Geraldine WastellJet lag — why suffer?UX research case study: Long distance travel and jet lag management9 min read·Mar 2, 2023----
Geraldine WastellUX Design Sprint: Glovo LottoDecisions, decisions, decisions…7 min read·Apr 20, 2021----
Geraldine WastellUX Case Study: Yoga at HomeBringing the zen into your living room8 min read·Mar 2, 2021----
Geraldine WastellThe Myth of User-Centred UX ResearchAs an anthropology student you learn about the presumed dangers of “going native” during historical ethnographic research carried out by…4 min read·Feb 19, 2021----
Geraldine WastellUX Researchers: Get Inspired By Google AnalyticsLike most digital performance marketers, I am always looking for more data. Quickly we realise that solely monitoring click-through-rates…3 min read·Feb 10, 2021----